Microsoft retracts bid for Yahoo!

Online Marketing Performance has some interesting views on the MS, Yahoo! deal/no-deal.

Over the weekend Microsoft officially retracted its bid for Yahoo.

I, for one, would have liked to have seen this go through. I give Microsoft a pat on the back for coming to the table with the buy. It makes it pretty transparent that Microsoft has had significant challenges in the search arena, and realizes that incremental change isn’t going to cut it at this point.

Yahoo? I don’t know what they’re thinking. There aren’t many suitors out there who can make a reasonable offer for Yahoo and then follow through with a provoking, competitive solution. Unless Jerry Yang has some magic market share dust up his sleeve, Yahoo will continue to languish in its role of nonthreatening counterweight that prevents Google from being considered a monopoly.

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